6 Best Ways to Optimize Website Speed Dec 27,2019


Loading time of any website should be minimal. Minifying the resources and heavy code that loads in processor helps improve efficiency of a website and boosts conversion rates.

Generally, SEO service provider company always looks forward to optimize the heavy code and simplify it as much as possible in order to improve web page speed. 

Read further to know the ways to optimize a website speed.

Find Out the Reason to High Exit Rates

You might have never thought about why the exit rates are so high. Studies suggests that the reason behind exit rates touching the sky might be poor page load performance. Potential customers generally gets frustrated if webpage takes much longer to load and might visit to an alternate if your website takes more than 1-2 seconds to load. 

Maximum Time a Webpage should take to Load

According to an article by Neil Patel, around 40% of internet user abandons a site if it takes more than 3 seconds to load. Hence the minimal time a webpage should take to load is no more than 2 seconds.

Some other facts are:

About 70% of mobile internet users have experienced a website which was too slow to load. 
About 50% of mobile internet users have faced a website that crashed, or received an error.  
Approx. 40% of mobile internet users have encountered a website that wasn’t available. 
About 45% of internet users expect a web page to load in 2 seconds or less.
A 1 second delay in page response can result in around 5% reduction in conversions.

Always Test the Speed of a Website

Checking your page load speed is actually pretty simple. As Google has recently released some free online tools to analyze the speed of a website. Page speed online is a tool developed by Google labs. You can integrate Page Speed Online into your site as an extension, or you can just use it as a web-based tool. Mainly, Page Speed Online will be able to tell you if your pages are loading too slowly and also suggest some options for improving your page load performance.

6 Ways To Optimize Any Website 

Here are Some Ways Used to Optimize Website Speed

1) GZIP Compression Tools

One way to increase page load speed is to sacrifice the quality of images. But instead of losing the quality of the media, an alternate way is to use GZIP compression tool. GZIP compression tool helps you reduce the size of the file on the website without sacrificing the quality. Heavy graphic resources could affect the page rendering time. Minification and compression of resources is a basic action that speeds up the rendering time of a website. 

2) Loading of CSS and scripts

Loading of style sheets and scripts every time a user clicks to a new page on your website can result into slow loading of a page. Saving your CSS and scripts as external files avoids this problem as it means that all of these files only need to load up once for your website to work perfectly. This could help speed up the website a bit faster. 

3) Use of CDN (Content Delivery Network) Helps Improve Speed of a Website By 50%

A Content Delivery Network is a system of strategically positioned servers around the globe. The main goal of a CDN is about speed, scalability and high-availability.  You should consider using CDN to serve your pages & images. CDNs have become one of the easiest ways to make your site load faster. CDN uses a technique called content replication. It copies your content to different servers located in different regions.

4) Improving Time to First Byte (TTFB)

TTFB time below 100ms is an impressive result. In Google’s recommendations, TTFB time should not exceed 200ms.

One important task is to analyze the fragments of code that is responsible for consuming database queries. Or it might be heavy code which takes time to load. So analyzing heavy code and optimizing it can help boost loading speed.

5) Benefits of Using Cache Setting

In case if you have a website on WordPress, consider implementing caching systems. Enabling caching systems proves helpful so that if your pages are in danger of loading a little more slowly, your website can rely on cached version instead. WP Super Cache and W3 Total Cache are the plug-ins are used most often. If the caches are updated regularly, they will give the same look and feel as the up-to-date versions. 

6) DOM Processing Time

DOM processing time is the time to download all HTML code on user’s browser. Thus if the code is more effective, the less resources would be needed to load it. Resulting in improved speed and loading time of a website. The smaller amount of resources needed to store a website in the search engine index improves speed and user satisfaction.


In a nutshell, slow loading of a web page affects the overall performance of a website and has a negative impact on conversion rates. The website should be efficient enough to be loaded within 2 seconds on a user’s browser. You might need some help understanding all these factors. Above given key points could be useful in optimizing a website’s speed.


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