Many of us have a website on the internet with different purposes, different goals. We all want to reach our goals and have a happy smiling face.
The thing is that Google does not understand the sentiment.
Ranking websites on the SERP (Search Engine Result Pages) is all about drafting a simple yet powerful search engine optimization strategy for the website.
Having a powerful SEO strategy is a must.
Now, who does not want their website to rank in 1st position on SERP. All of us, right? But the question is how does one do that?
Following below given simple 7 ways would help you maintain your rankings not only in 2021, but for a longer period of time.
Here, we’ll be discussing some simple yet strong steps on how to make your website stand in the top 10 positions.
Let’s understand the basics first.
What is an SEO strategy?
An SEO strategy is defined by the process of planning, researching, outlining, and executing the steps carried out to improve the ranking of any website.
There are 3 types of SEO:
Let’s proceed with the basics:
Almost everything on the search engine revolves around keywords. This is a half-truth and half false.
SEO optimization surely depends on the keywords you use, but Google ranks the website not only on the basis of the keywords but also on the basis of the relevancy.
Priority is to be given to the user; the user should get everything he/she is searching for.
And that is why research on potential keywords and the relevancy of the content to your selected niche is necessary and usually the first step to draft an SEO strategy.
The easiest way to find keywords is through Google’s auto-suggestion feature.
Just start writing a query and it’ll automatically suggest the most searched terms.
You can get a good idea of the target keywords of your niche.
Try to jot down at least 8-10 keywords.
Remember jotting down only does not help, research would matter as well.
Another good and free tool to know the competition and search volume of a keyword is Google Ads Keyword Planner.
Generally, long-tail keywords have low competition and there’s a high chance of ranking your website on a long-tail keyword rather than a short-tail keyword. (3+ keywords are considered as long-tail keywords.)
A professional Digital Marketing service provider company would give best efforts in analyzing the keyword competition.
Content on the Website
Create content as naturally as possible.
You would want your visitors to spend time exploring your website in the most enjoyable manner.
Create the content as if you’re the visitor, and as if you were to be visiting the website. What would you like to see and what would you not like to see.
Valuable content is one of the keys to a good user experience.
Answer the question of your audience, educate them, help them navigate through the content.
Insert the researched keywords naturally, but do not try to over-stuff (that is to add the keyword over and over again) them into a sentence.
It could hurt your SEO and have a negative impact on the results.
Create a compelling title.
That is probably the first thing your audience will read.
The title plays an important role, basically, this is where a visitor decides if he/she should dive deep into the content or just click the back button.
Try to set your primary keyword at the beginning of the title.
Generate curiosity for the visitor to make them read into your content.
Make your content look awesome.
Keep it real and entertaining for the audience.
Optimize the URL
To optimize the URL (Uniform Resource Locator) means to add your primary keyword in the URL.
Suppose you have a sustainable clothing business, and XYZ is the name of your website, so you sell sustainable t-shirts through your website.
Then your URL should be:
The URLs are also displayed on the Google results page. Basically, a visitor looks at your URL and gets an idea of what the link is about.
Our team, at Zenerva software, naturally tries to insert the primary keyword in the URL. Not so much, not so less. And seriously, it works best.
Optimize the Media
Optimizing the media plays a vital role. It helps to improve the loading speed of your website.
As page loading speed is a crucial factor and a part of technical SEO.
The bigger the size of images, videos on the website, the longer it takes to load the web page.
The visitor might not wait for your heavy web page to load, and get back to SERP to surf another website with similar content.
Optimizing the images and videos means compressing the files without disturbing their quality.
A good alter text would be a cherry on the cake. And try to give the primary keyword as an alter text if possible.
Analyze and Monitor the Website’s Performance
Tools like Google Analytics can help you get metrics to analyze the performance of your website and help identify the improvements if needed.
Different metrics are to be shown for example organic traffic, source of traffic, active users, etc.
On the basis of these metrics, you can figure out how well your website is doing and at what point changes are necessary.
It helps you in knowing your audience, where do they come from, which page they spend their time on the most.
So having a tool to monitor the performance of any website is a must.
Google Analytics is one tool we use to monitor the performance of our company’s website and accordingly improve the areas using the metrics it provides.
This is how we get to know our audience also.
Different metrics on the tool helps us improve and gain insights on all aspects of SEO.
Most SEO executives do not give much effort to off-page SEO.
What people do not understand is that on-page and off-page goes handy. Off-page SEO is as important as on-page.
Off-page basically includes local SEO, GMB (Google My Business), social media posting, website promotion, word-of-mouth marketing, brand awareness, etc.
Basically, everything that goes off the website is said to be off-page SEO.
Digital marketing executives at our workplace believe that off-page SEO and on-page SEO goes hand in hand.
Link building does not sound so intimidating (and is often ignored), but results driven by it are amazing.
Organic traffic could be the key outcome of link building. Links from high domain authority could help your website’s domain boost up.
Also, you cannot ignore social media when speaking about organic traffic and user engagement. Having an online presence is a must these days.
And so, we spare our time in off-page as well as on-page optimization.
Hire an Expert
Now, by reading the blog, you might be thinking that doing SEO is common sense.
It is, indeed.
But if you want to efficiently optimize your website and rank it on the number 1 position of SERPs, then it is better to hire an expert.
If you can afford it and are thinking of hiring one, have a look at the best Digital Marketing service providers.
So finally, to wrap up, I’d say that creating an SEO strategy first for your website might prove the most important step in the world of optimization.
And following these small steps would give a boost in ranking on the results pages.
But remember, over-following the steps might impact negatively on the optimization.
So, you see, Digital Marketing services and Digital Marketing service providers involve everything you need to create a presence on the search results.
SEO strategy is just a way to help our website make its way through the competition.
Moreover, Google’s algorithm updates are something to be kept in mind constantly.
Recently, Google was going to bring a major change in it’s algorithm. If you do not know about it yet, we have a whole blog written on it.
I hope you enjoyed reading on the blog and got some value as to how to start initially with website optimization and what to do while outlining SEO tactics.
Thank you for reading.